Why Use a Freight Broker Email Script? 

The world of logistics is all about creating efficiency. And efficiency is precisely what a freight broker email script can do for your brokerage’s sales efforts. Instead of drafting one-off prospect emails from scratch, you can use an email template to expedite the process, saving you time and energy.

Outline of a Freight Broker Email Script 

Before you create your email script, here are a few things to remember:

• Craft an Eye-Catching Subject Line
  • Write a unique and concise subject line that entices the reader to open the email. 
• Start with a Brief Introduction:
  • Quickly introduce yourself and your company.
  • If relevant, make a connection with them personally (research them online to find a mutual connection, hobby, or interest!). 
• Include a Compelling Message about Your Freight Brokerage:
  • Briefly explain how you can help the recipient’s business.
  • Provide a quick-hitting list of your sales pitch in bullet point format.
  • Focus on highlighting the advantages of working with your company, such as competitive rates, reliable carrier options, and/or personalized customer service.
  • If applicable, mention any current promotions or specials you may be running.
  • Consider using bold or italics to highlight the most important parts of your email; but don’t use bold or italics on more than 15% of the total email content. 
• Close with a Call to Action:
  • Provide a clear call-to-action, such as requesting a quote or scheduling a call to discuss their shipping needs in more detail.
• Don’t Forget Your Key Contact Details:
  • Provide your contact information, like your name, title, company name, and phone number, so they can reach out to you if they have any questions or would like to discuss further.
  • Include links to your website and your company or personal LinkedIn page.
  • Try using a meeting scheduling tool such as Calendly to make it easy for them to schedule time with you.

Example of a Freight Broker Email Script 

Subject Line: Damaged freight and late deliveries creating chaos? 

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Hi Tom,

Joe here from Quick Freight Today. 

I’ll keep it brief – we help custom home builders avoid chaos when it comes to logistics. 

We specialize in construction logistics so we’re aware of the strain that damaged freight and late deliveries can have on your business – not to mention the stress that comes with tight construction timelines. 

That’s why we think you’ll like our: 

• Best-in-class carrier network – we incentivize our carriers for on-time performance, so pickups and deliveries are always on-time.
• Attention to Preparation – we make sure that drivers always have protective equipment like blankets and braces so your freight arrives damage-free.
• Control tower mindset  – we meticulously monitor every milestone for you and keep you updated every step of the way.

I’d like to share more about our construction solutions during a brief 15-minute call one day next week. 

Does Tuesday, June 20 at 11 AM CST work for you? 

Joe Smith
555.555.5555
Quick Freight Today 
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Follow Quick Freight on LinkedIn 

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Things to Remember When Using an Email Template

It’s important to remember that templates will only get you so far. We recommend taking the time to personalize your message so the recipient sees real value in receiving your email – because it’s custom to them and their company. 

You can do online research, for example on LinkedIn, to get a feel for what topics or services might be most relevant to them and their company. 

In general, remember that a script is intended to get you 80-85% of the way there and tailoring your message can maximize the effectiveness of your 1:1 email outreach. 

How to Scale Your Email Outreach 

While using a script to start streamlining your sales email outreach is a great start, there are other ways that freight brokers can use email to build their brand and engage their prospects. 

One of the most popular ways that freight brokers are scaling their email outreach is through email marketing. 

For example, if you’re looking to target custom home build companies in your state and the surrounding states, you could be using email marketing to send audience-specific problem/solution emails to the CEOs and Project Managers at these companies. 

While you may be tempted to mass email everyone that you can get an email address for, that is the wrong approach. Great email marketing is hyper targeted where a compelling differentiator, that is specific to the audience, is developed. This ensures that your emails don’t feel canned and the recipients can recognize why your brand could be a great fit for them specifically. 

About Solhor 

Solhor is a digital marketing agency that creates strategies, campaigns, and ideas for freight brokers that need to build their brand, generate more leads, and grow their business.
Visit solhor.com to learn more.