The Challenges
Hidrostal wanted to make a big splash at WEFTEC 2022, the biggest trade show in the wastewater industry, but didn’t have the time or expertise to build and execute a full-blown event marketing strategy. It knew it needed a new booth and a plan for engaging both current and prospective clients before, during, and after the show.
Our Trade Show Strategy Solution
Solhor started by analyzing what had been done in the past and understanding the goals for this year’s event. We then used our trade show expertise to present new methods to achieve those goals – like using technology to more efficiently promote its show presence and systematically track lead discussion outcomes. Solhor also helped Hidrostal build fresh new messaging and dovetail that new brand positioning into show materials.
Solhor Helped Hidrostal:
- Build & Execute Their Entire Event Strategy
- Design a Modern Booth that Stood Out from the Competition
- Create & Introduce New Brand Messaging
- Deploy Pre and Post-Show Email Marketing
- Digitize Its Trade Show Efforts with Marketing Technology
- Capture and Track RSVPs for an Exclusive Pre-Show Reception
The Benefits of Our Trade Show Strategy
Top Tier Brand Presentation
With a newly designed booth with all new brand messaging, the Hidrostal team didn’t just show up to WEFTEC, they showed out and heard a lot of great feedback from their clients and partners along the way.
New Show Metrics & Baseline
By implementing technology to execute and track all email and social media activity, as well as RSVPs for its invite-only reception, the Hidrostal team now has a true baseline to measure its show success in future years.
$45k in Savings
Hidrostal was prepared to spend nearly $100k on a new booth but Solhor sourced an alternative option that helped Hidrostal save $45k, helping it to keep investing money back into its business.
Get Started
At Solhor, we create marketing strategies and campaigns for companies that need to build their brand, generate more leads, and grow their business. To learn more or get started, connect with our team.
