The Challenges
Dingman had expanded its business far beyond just relocating professional athletes and now offered real estate, group moves, and gameday logistics services. It had also branched into the collegiate and corporate executive spaces. Realizing it had outgrown its brand messaging, Dingman needed help reimagining its go-to-market message for its website. They needed help communicating holistically what they did, who they worked with, and how their technology and team made them stand out from their competition.
Our Brand Messaging Solution
Dingman’s new website used the right combination of content strategy and messaging hierarchy to present a holistic view of its business. Its new website now spoke directly to all of its key audiences, painting a clear picture of what it’s like working with the Dingman team and using its On the Move™ technology.
Solhor Helped Dingman:
- Relate to All of Audiences
- Introduce All of Its Services
- Lead With Its Technology
The Benefits of Our Brand Messaging Work
Crystal Clear Story
Over the years, Dingman had experienced massive growth so we wrote its new website copy to not only showcase its scale and breadth of services but also to foreshadow where its headed.
Messaging that Makes Sense
With the new brand anchor of mobility solutions, we shifted the website copy to lead with this holistic description, weighting its various sub-services more equally and better reflecting all of its capabilities.
Forward-Facing Technology
Dingman recently debuted progressive new client-facing technology so we positioned the brand as a tech-leader, focusing on its On the Move™ technology throughout the site.
Get Started
At Solhor, we create marketing strategies and campaigns for companies that need to build their brand, generate more leads, and grow their business. To learn more or get started, connect with our team.
