The Challenges
ReciprociT, a SaaS startup, had built a revolutionary new corporate gift matching software but it needed to create brand awareness and drive lead generation. ReciprociT knew it could help solve HR pain points caused by antiquated corporate gift matching programs. It had a standout product but knew it required the works when it came to marketing. That’s when ReciprociT turned to Solhor to craft its overall marketing strategy, set up its marketing technology stack, develop engaging marketing content, and support its sales team.
Our Marketing Strategy Solution
Solhor worked side-by-side with ReciprociT to build a comprehensive plan for how it would win when it came to marketing. Solhor started by building ReciprociT’s foundational go-to-market messaging and then setting up its marketing technology stack so that marketing could be executed at scale. Once the groundwork was laid, Solhor focused on building quality content that spoke directly to ReciprociT’s target audience and their specific pain points. As ReciprociT’s outsourced marketing team, Solhor managed every element of content creation, content distribution, and ROI reporting.
Solhor Helped ReciprociT:
- Launch Its SaaS Brand in the Marketplace
- Automate Its Email Marketing Campaigns
- Establish a Trade Show Strategy
- Develop Sales Enablement Collateral
- Create Compelling Marketing Content
- Grow Its Social Media Following
- Build Out Its Website and Improve Its SEO
The Benefits of Our Marketing Strategy
Automated Marketing & Sales Workflows
By leveraging HubSpot, Solhor digitized internal processes so that inbound leads were automatically routed to the appropriate sales person, tracked for reporting, and sent nurturing content throughout the sales process.
A Team to Lean On
Solhor became a full-service outsourced marketing department for ReciprociT. As a lean startup team, ReciprociT knew it had the marketing minds to support the business’ needs in real-time.
Consistent Content On Autopilot
ReciprociT always knew that fresh new content was on the horizon because Solhor was fully engrained in the business and monitoring its competitive landscape. Ongoing content development helped fuel ReciprociT’s sales team and their pipelines.
Get Started
At Solhor, we create marketing strategies and campaigns for companies that need to build their brand, generate more leads, and grow their business. To learn more or get started, connect with our team.
